The Challenge
Encourage young New Brunswickers between the ages of 18 - 35 to get tested for STIs.
Phase 1 to be a solely a digital and social campaign
The Creative Execution
Using Maritime slang and New Brunswick landmarks, we’ve created a slew of terms that may sound like sexual positions. We also made up definitions for each term
(more silly than risqué) that end in a call-to-action to make sure that your next move
is to get tested.
If you're willing to try these moves. You should be willing to get tested.
